Users don’t want cool, they seek efficiency. 99 percent don’t care about the music on your website. And don’t make it worse by putting different background music on every web page!
Too many people forget about whitespace and its importance. They try to cram as much as they can onto a single page. End result? A busy, cluttered and unreadable page that will drive viewers away.
Animations on a website are awesome and a powerful medium. Especially when used appropriately. When it’s a cycle or just too much on a web page, it gets on the users’ nerves. Users don’t have the patience, time or resources so you must offer alternatives or better yet, the skip button, if it’s a full page animation.