Why you Need Printed Material in Conjunction with Digital Media to Get your Message Across

Marketing is very important to promote one’s business. A lot of businesses employ graphic designs for making attractive and engaging printed materials which can range from brochures, newsletters, business cards and other print designing stuff as their marketing tool. There are lots of marketing methods out there that you can use to ease the process of improving your brand’s visibility and image.

Using well designed and made printed materials in conjunction with digital media can definitely deliver your message effectively to your target audience to promote your business. It will also greatly influence the way that the public will accept your brand. Using print design as a marketing tool also comes with some things that you should keep in mind to make it interesting, engaging and attractive.

The color of the print material is one of the most important constituents in print designing as it has the ability to catch the attention of the customers. Excellent combinations of colors can add significance to your material although it can have opposite effects if it’s over-used. Aside from the color, the text used in the print material is also necessary to be treated with importance. An eye-catching, interesting and legible heading can capture the attention of the readers. The textual copy should also have the power to engage potential clients. The layout of the print design must be properly prepared as a bad layout can divert the interest of the readers.

If images are incorporated in your print materials, it is necessary to keep in mind that using images with the power to attract readers is essential. The shape, placement and size of the images in the print design can boost or decrease the impact of the material on your target market. When using print designs as a marketing tool, you should also ensure to provide enough information in order that interested customers will be able to contact you easily. With this, you have to give your contact information, email and website address for the customers to get in touch with you through any medium they prefer to use.

An eye catching and well made print design can surely catch the attention of your target audience and force them to take a look at your material. From there, the chances of winning prospective customers will also be increased and this would be very beneficial for your business. It is indeed true that using digital media can reach a wider audience and have your message conveyed to them effectively. Doing so is also very easy and you can be assured that many prospective clients will be able to read your marketing campaign. However, using print design together with digital media can deliver your message more efficiently as you are sure that these marketing tools are made with proper attention put into them.

Print design is an essential step in creating an effective marketing tool for the success of your business. With this in mind, getting the best services in print designing is important for you to get the finest results out of it and make it very beneficial for your business.

Reasons to use WordPress for your complete website

WordPress vs. HTML, the battle goes on.  People are constantly debating about which is the better of the two for a website.  But if it is any indication, think about this.  You constantly hear about folks going from HTML to WordPress, but rarely if ever do you hear about it being the other way around.  There must be some good reasons for that.  To put it bluntly, WordPress beats the pants off HTML hands down when it comes to which is better as a website solution.

One of the many (and perhaps most popular) advantages WordPress has is its ease of use.  The Content Management System in WordPress is super simple both to learn and use.  Just about every hosting company on the internet has easy WordPress installation available in the Control Panel.  Editing a WordPress website can be done quickly and easily, with your only investment being the time you put into it.

There are loads of themes, many free that you can install in a snap.  And even the ones that do cost money are still very affordable.  You can set up control permissions for as many users as you wish.  Should you choose to add videos, pictures or any other form of media, this too is also dead simple.  And if you are into SEO, you will be pleased to know that Google and the other search engines show WordPress based websites a whole lot of love.

The plugins available for WordPress are all geared toward Search Engine Optimization.  But having said all of that, there are still always going to be some folks who just don’t care to mess around with putting up a website.  Regardless of whether it is WordPress or HTML.  The reason could be that they are too busy with other parts of their internet business.  Or maybe they don’t want to deal with any learning curve, even though with WordPress it is a small one.

What they tend to do in this case is have someone else do all the lifting.  That is all good and well; however you want someone who knows what they are doing.  Somebody with a proven track record of experience and satisfied customers, like Lolalu Design.

Lolalu Design can also help you in the area of Print and Logo design, as well as provide you with consultation regarding themes, look and layout of your WordPress site.  And if you have a site that is already on a HTML platform, Lolalu Design can quickly and easily move it over to WordPress for you.

So if you are looking to put your website on the WordPress platform, or perhaps looking to move over from HTML, contact info@lolaludesign.  Or even if you have general questions before committing to WordPress Lolalu Design stands ready to answer any queries you may have.

Projects in the Works

Thankfully, February kept me busy and I’ve been working on a lot of projects. One, which I can’t show you, due to non-disclosure, kept me busy for the last part of February. It’s going to be a brand new service website and I’m sure is going to be very popular…probably as much, if not more, than Evite.com!

Other things I’ve worked over the past two months (most are still in progress). Click on a thumbnail to see the full view.

  • A website for an electrical company
  • A website for an attorney
  • A website for a video company
  • A branding guide and a report (in two languages) for a nonprofit
  • A symposium invitation for a medical company
  • A book cover for an author
  • A business card and flyer for a non-profit
  • A huge wedding and event planning book for a publisher
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